This course counts toward the following majors: Marketing, Media Management

This course deals with marketing products that have information and/or entertainment content. The products are of the sort offered by media companies and may be delivered via print, television, radio, film, Internet, direct mail, or live-event channels. The course focuses on a fully integrated approach to the marketing management of these products and is designed for students with an interest in the management of large media companies and/or in further exploring the media side of marketing communications. Prerequisite. Prerequisite: For Media Management majors only:

• Independent Study:

Description: This class is for students who have completed the major's three required courses, want a greater understanding of media management and wish to develop a particular project. The most exemplary of these projects will be presented by the media management major and the Media Management Cente .  

• Media Strategy and Implementation :

Description:
This course has two primary goals: to teach students who are already familiar with the basics of traditional/industrial strategy about media strategy and how to assess it in multimedia firms, and to instruct students in developing and implementing actionable strategic plans for the media. The course curriculum is divided into four overlapping components: How the differences between media and traditional enterprises impact media operations and business models, how major trends are shaping the media landscape, how to develop smart strategies for media, and how to best implement those strategies. This course will educate students on the major strategic challenges facing each of the main media platforms (from the Internet and print to feature films and videogames), and evaluate the strategies of numerous multimedia firms such as Comcast, Disney, Apple/Pixar, and Hearst-Argyle Television. Two key learning features of the course are the class project and guest speakers. The project gives students the opportunity to work on a concrete strategic media problem confronting a real media organization. The guest speakers -- typically top level executives from major media organizations -- give students the opportunity to discuss media strategies with the people who live them everyday.This course is designed for students who already have a basic understanding of strategy and want to understand media strategy, who want to work in or with the media and who may aspire to one day hold senior positions in media management.

• Understanding the Media and its Content :

Description:
As the first class for most media management majors, this class serves a dual purpose: to introduce issues and trends in media management, and to explore the role of content in the media. The first portion of the class develops an understanding of the media, their size, business models, and roles and purposes. The course covers traditional media, such as broadcast and print, as well as new electronic media and emerging technologies. This introduction covers roughly the first half of the 10-week course. The second portion emphasizes the purpose of content in a strategic media organization. It examines the role content plays in strategy implementation -- how content affects business decisions and how business decisions affect content. Students are taught five frameworks for understanding and evaluating content and media platforms. They also are asked to determine in what ways content contributes or inhibits competitive advantage, especially in a rapidly changing technological environment. Content ranges from personalized information to mass messages, and includes news, advertising and entertainment.

برگرفته از سايت دانشگاه northwesternاميدوارم مورد توجه و استفاده علاقه مندان در اين زمينه و برنامه ريزان دانشگاهي و درسي و همچنين دانشجويان اين رشته قرار بگيرد .